Skills & Competencies for Top Market Research Executive

Top Market Research Executive job profile

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JOB SUMMARY for Top Market Research Executive

Directs and oversees an organization's market research function.

JOB RESPONSIBILITIES for Top Market Research Executive

Evaluates current sales, industry, and consumer data and predicts future trends. Ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts.

Top Market Research Executive SALARY RANGE

BASE 50%
$240,863
TOTAL 50%
$303,511
Job Level
M05
Job Code
EX05000210
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Market Research Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Market Research Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Top Market Research Executive

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses best practices and concepts in data analytics.
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Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations based on findings from data analytics to report to potential clients.
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Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
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Level 5 Behaviors
(Mastery)
Develops new Data Analytics methodologies and procedures to support business in decision making.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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3 Top Market Research Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Market Research Executive
Proficiency Level - 4
5 Competency for - Top Market Research Executive
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Top Market Research Executive

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Judgment and Decision Making
Proficiency Level -5
Skill definition-Applying the knowledge of decision-making processes and techniques to analyze the facts to reach sensible conclusions and form objective opinions.
Level 1 Behaviors
(General Familiarity)
Identifies decision makers in own environment.
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Level 2 Behaviors
(Light Experience)
Gathers information and resources used in supporting decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leads discussion on the selection and application of alternative solutions.
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Level 4 Behaviors
(Extensive Experience)
Oversees the implementation of solutions and makes adjustments accordingly.
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Level 5 Behaviors
(Mastery)
Demonstrates courage in accepting the consequences of failed decisions.
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3 Top Market Research Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Market Research Executive
Proficiency Level - 4
5 Competency for - Top Market Research Executive
Proficiency Level - 5

Summary of Top Market Research Executive skills and competencies

There are 0 hard skills for Top Market Research Executive.
10 general skills for Top Market Research Executive, Data Analytics, A/B Testing, Competitive Environment, etc.
12 soft skills for Top Market Research Executive, Planning and Organizing, Judgment and Decision Making, Coaching Others, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Market Research Executive, he or she needs to be an expert in Planning and Organizing, be an expert in Judgment and Decision Making, and be an expert in Coaching Others.

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